If you’re thinking about using Front for your team’s communication and collaboration, one of the first questions you probably have is how much it actually costs. Pricing can be a dealbreaker, especially when you’re trying to balance features with budget.
In this post, we’ll take a closer look at Front’s pricing plans to see what you’re really getting for your money. We’ll break down what each plan includes, who it’s best for, and whether there are any better pricing options out there that might fit your needs even more.
Let’s get into the details and help you figure out if Front is the right choice for you.
Front overview
Front is a customer communication platform that helps teams manage their messages in one shared space. Think of it like a smarter, more collaborative email inbox built for teams. Instead of messages living in one person’s inbox, Front brings everything — emails, live chats, SMS, and social messages — into one place where your whole team can work together.
The idea behind Front is to make customer communication more personal and more efficient. You can assign conversations to specific teammates, leave internal comments, set reminders, and even automate certain tasks to save time. It feels like using email, but with tools that make collaboration and customer support a lot smoother.
One of the biggest draws of Front is that it keeps things simple and familiar. If your team is used to working in Gmail or Outlook, the learning curve is minimal. But at the same time, you get powerful features like analytics, workflow automation, SLA tracking, and integrations with tools like Slack, Salesforce, and Asana.
Front is especially popular with support, success, and operations teams who need to stay on top of high volumes of messages without letting anything slip through the cracks. Whether you’re a startup looking to level up your customer service or a larger company trying to get more organized, Front offers a modern way to manage conversations as a team.
Overview of Front pricing
Front offers several pricing tiers designed for different team sizes and needs. All plans typically include a shared inbox, collaboration tools, integrations, and analytics, but the level of automation, support, and customization increases with higher tiers.
| Plan | Price (per seat/month) | Seat Limit | Best For | Key Features |
|---|---|---|---|---|
| Starter | $25 | Up to 10 seats | Small teams with basic needs |
|
| Professional | $65 | Up to 50 seats | Teams needing omnichannel support and better automation |
|
| Enterprise | $105 | No listed seat limit | Larger teams or enterprises with complex workflows |
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Extra details & add‑ons worth knowing
The Starter plan supports only a single channel type. That means you can choose email, or chat, or SMS—but not all combined.
On Professional and Enterprise, you can use multiple channels (email, SMS, social, etc.).
AI add-ons like Autopilot, Copilot, Smart QA, and Smart CSAT are available for purchase on Starter and Professional plans. On Enterprise, many of these are included by default.
Autopilot (AI-driven resolution automation) has a cost of $0.89 per resolution when added on.
For Copilot, there is a “quota of suggested replies” per seat in Starter and Professional; in Enterprise, usage is reported as unlimited.
You get “save 24%” by choosing annual billing (i.e. paying yearly rather than monthly).
There are service add-ons and success packages (onboarding, consulting, custom integrations) available especially for mid and enterprise customers.
Some features (such as native WhatsApp channel, API rate limit increases) are paid add-ons even for higher plans.
Detailed breakdown of Front pricing
| Feature / Capability | Starter | Professional | Enterprise |
|---|---|---|---|
| Communication Channels Support | Single channel type only (Email, Front Chat, or SMS) | Full omnichannel (email + SMS + social + more) | Same as Professional, full omnichannel support |
| Shared Inboxes & Ticketing | Yes | Yes | Yes |
| Workflow Rules / Automation | Up to 10 automation rules | Up to ~20 rules + macros | Unlimited rules & macros |
| Macros / Templates | Basic templates | Macros included | Unlimited macros, more flexibility |
| Analytics & Reporting | Basic reporting | Advanced analytics | Custom reports, deeper insights |
| Workspaces (separate inbox spaces) | 1 workspace | Up to 5 workspaces | Unlimited workspaces |
| Knowledge Base / Help Center | Basic public KB | Customizable KB | Multi-language KB, full features |
| User Management / Security | Basic roles | SSO & SCIM support | Custom roles & permissions |
| AI / Smart Features | Available as add-ons (Copilot, QA, CSAT) | Some add-ons; usage quotas | AI Copilot, QA, CSAT are included |
| Smart Rules / Advanced Automation | Not included | Not included | Included |
| Multi-language Support | Limited or none | Limited | Full multi-language KB & support |
| AI Autopilot / Automation of resolutions | Add-on | Add-on ($0.89 / resolution) | Included |
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Process Automation
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Data & Analytics
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Support
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Comparison of Desk365 and Front
The comparison between Desk365 and Front involves evaluating their core features and the overall value they deliver for teams seeking to streamline customer support and internal collaboration.
| Category | Desk365 | Front |
|---|---|---|
| Core focus | AI helpdesk that’s especially strong inside Microsoft 365/Teams. | Shared inbox + omnichannel helpdesk with deep collaboration. |
| Starting price (annual billing) | $12/agent/mo (Standard); $20/agent/mo (Plus). | $25/seat/mo (Starter, up to 10 seats); $65/seat/mo (Professional); $105/seat/mo (Enterprise). |
| Channels (out of the box) | Email, Microsoft Teams, web forms/widgets, support portal. | Starter: single channel type (email, chat, or SMS). Pro/Ent: omnichannel (email, SMS, social, WhatsApp, chat, voice via integrations). |
| Knowledge base | Included (support portal + KB). | No-code public KB on all plans; multi-language KB on Enterprise. |
| Automation | SLAs, reminders/escalations, macros, routing; Plus adds round-robin & load-based assignment. | Rules/macros: 10 (Starter), 20 (Pro), unlimited (Enterprise); advanced workflow tools. |
| AI features | Draft with AI, ticket summaries, generate KB articles, AI agent. | AI Topics, Copilot (drafting), Smart QA, Smart CSAT; Autopilot (per-resolution add-on). |
| Integrations | Tight with Microsoft 365/Entra ID; native Teams bots; AppSource app. | Large ecosystem (Asana, ClickUp, Aircall, Shopify, Twilio, etc.). |
Why Desk365 is better than Front?
Desk365 can be considered better than Front for many businesses, especially those looking for a cost-effective, feature-rich helpdesk that integrates seamlessly with the Microsoft ecosystem. It offers a full suite of native helpdesk features such as automated workflows, SLA management, ticket categorization, and a built-in knowledge base—at a lower entry price of around $12 per user per month, compared to Front’s $25 per user per month. This makes Desk365 particularly attractive for small to mid-sized teams that need structured support operations without overspending on collaboration tools they may not fully utilize.
Another key advantage is Desk365’s deep integration with Microsoft 365, Teams, and Azure AD, which makes it ideal for organizations already operating within that environment. Its platform is built with helpdesk processes in mind, providing automation rules, multiple business hour setups, SLA tracking, and escalation workflows that are often more specialized and easier to configure than Front’s communication-focused model.
Desk365 also provides advanced reporting tools and analytics across all plans, giving teams insight into ticket trends, agent performance, and SLA compliance. It supports extensive customization, allowing users to create custom ticket fields, roles, and workflows to suit different departments. In terms of support and reliability, Desk365 offers 24/7 customer assistance on all plans—something Front reserves mainly for its higher-tier customers.
Overall, while Front excels in real-time team collaboration and shared inbox management, Desk365 is a stronger option for companies that prioritize structured ticketing, automation, affordability, and Microsoft integration. It delivers enterprise-grade functionality with simpler onboarding and a cleaner, more intuitive interface, allowing teams to operate efficiently without the complexity or higher costs often associated with Front.
Start a 21-day free trial of Desk365, or schedule a demo and decide for yourself.
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